Travel & Lifestyle Marketing

Here is how this works in practice. We crew travel and lifestyle-marketing shoots in the country that good wrote the today's destination-marketing playbook — Tourism New Zealand's 100% Pure The country campaign has run steady since 1999 and remains the global benchmark study for tourism-board creative. That heritage shapes our roster: DOPs and drone pilots with thousands of hours across the country's anchor sights — Hobbiton tourist attraction (Matamata's Alexander Farm, the permanent set rebuilt in 2011 that now hosts 600K+ visitors annually), Weta Cave studio tour at Miramar Wellington, Queenstown adventure-tourism capital (where AJ Hackett invented the today's commercial bungy jump at Kawarau Bridge in 1988), Milford Sound and Doubtful Sound inside Fiordland UNESCO, Aoraki/Mt Cook with Lake Tekapo and Mackenzie Country UNESCO Dark Sky Reserve, Rotorua geothermal and Maori cultural tourism, Bay of Islands sailing and Waitangi Treaty Grounds (Te Tiriti o Waitangi 1840 partnership history), Coromandel's Cathedral Cove and Hot Water Beach, The capital's Te Papa Tongarewa national museum and Cuba Street, and Stewart Island/Rakiura kiwi-bird sanctuary.

Here is the short of it. In practice, we run multi-region travel campaigns across all 16 NZ regions with synchronised drone packages (CAA Part 102 certified operators, max 120m AGL standard), DOC Part 102 permits for Tongariro UNESCO, Te Wāhipounamu UNESCO (Westland Tai Poutini, Mount Aspiring, Fiordland), and national park footprints. Air New Zealand, Jetstar, and Sounds Air domestic carrier coordination keeps multi-region day-flights tight. Crews carry full ACC accident cover, we bill against 15% GST and bracket-based PAYE, and partner with regional tourism organisations (RTOs) for permits and access.

Here is how this works in practice. Shoot windows are seasonal-strategic: summer Dec-Feb peak (5 AM-9 PM daylight, hero beach/lake content), autumn Mar-May (Central Otago golden hour magnificence, Wanaka wine country), winter Jun-Aug for South Island ski resorts (Coronet Peak, The Remarkables, Cardrona, Treble Cone, Mt. Hutt), spring Sep-Nov (lambing season, wildflowers, calm Fiordland windows). Mackenzie UNESCO Dark Sky Reserve opens top astrophotography night slates we book six-to-eight weeks ahead.