Social Media Content

Here is how this works in practice. We produce social-first content for brands competing inside New Zealand's small but unusually engaged creator economy. Reference points are familiar: Jamie Curry's Jamie's World (2nd-most-subscribed NZ YouTube channel at her peak), Taika Waititi's 5M+ worldwide-followed brand of self-effacing humour, Lorde's continued cultural reach since Pure Heroine 2013 (youngest Grammy winner at age 17), and Six60's Kiwi-rock social leverage. Newsroom integrations route through Stuff.co.nz (NZ's largest news site). NZ Herald (Auckland), TVNZ+ digital, and RNZ The Detail audiogram cuts.

Here is how this works in practice. Sport-creator briefs lean on All Blacks, Black Caps, Black Ferns, and Silver Ferns content windows — we crew quick-turn behind-the-scenes captures inside Eden Park, Sky Stadium, and Bay Oval media zones. Brand activation work for Air The country (the Taika Waititi/Peter Jackson safety-video lineage gives us a clear visual reference deck), Fonterra, Spark NZ, Whittakers, and Trade Me drives the bulk of our paid-social slate.

Here is the short of it. In practice, we shoot multi-format on a single setup — vertical 9:16 for TikTok/Reels, square 1:1 for feed, landscape 16:9 for YouTube — and deliver within 48-72 hours standard, same-day for trend-driven creative. Tāmaki Makaurau Auckland street locations (K Road, Britomart, Viaduct), Wellington Cuba Street, and Queenstown adventure-tourism backdrops dominate brand-creator briefs. Hobbiton Matamata and Weta Cave Miramar are recurring requests for tourism-adjacent influencer collabs.

Here is the short of it. Crews carry full ACC accident cover, work the standard Mon-Fri week, and bill against 15% GST and bracket-based PAYE. Multilingual delivery (English-NZ dialect, te reo Māori macron-aware captions, Samoan/Tongan for Pasifika audiences) is now table stakes for Auckland-Council-adjacent civic comms and Crown brand work. We also set up with NZ-based creator agencies for paid-collab structures that respect tikanga where iwi imagery or marae references appear.