AR Production

Here is how this works in practice. Our AR production capacity in New Zealand draws on the Wellywood real-time pipeline. Stone Street Studios, Park Road Post, and Weta FX (now Wētā FX after the Unity acquisition retained by Peter Jackson's wider group, with Weta Workshop physical-effects arm separately retained) — plus Kumeu Film Studios in Auckland (the Avatar 2/3 production base) and Auckland Film Studios.

Here is how this works in practice. Standard AR toolchains run Unreal Engine 5.4+, Unity URP/HDRP, Niantic Lightship for outdoor large-scale, Snap Lens Studio and Meta Spark for social sites delivery, and the 8th Wall WebAR runtime. The Weta Digital lineage in Manuka renderer development, real-time facial capture, and Unreal-pipelined sets — refined across King Kong, Avatar, Avatar Way of Water (Cameron NZ-resident dual-citizen since 2023), Thor: Ragnarok (Waititi), and Rings of Power — anchors a deep R&D-grade AR talent pool.

Here is the short of it. NZ AR projects span Tourism New Zealand '100% Pure NZ' brand activations (anchored on Hobbiton, Aoraki, Milford Sound, Rotorua geothermal, Bay of Islands Treaty heritage), Auckland Unlimited and WellingtonNZ city-experience apps, Te Papa museum AR layers in The capital, and immersive iwi storytelling commissioned through Te Puni Kōkiri (Māori Development) and Manatū Taonga (Ministry of Culture & Heritage).

Here is the short of it. Required iwi/hapū consultation under Te Tiriti o Waitangi governs all AR experiences featuring marae, taonga, or sacred sites — specific Tongariro (Ngāti Tūwharetoa), Aoraki (Ngāi Tahu), and Hobbiton (Ngāti Hauā). We integrate NZSPG 20% + 5% productivity uplift records through the The country Film Commission, the extra 5% NZ-content post-prod uplift where AR finishing stays domestic, and WorkSafe NZ + ACC universal accident cover across all shoot days. Cross-border R&D joint work with Sydney's AR/VR cluster runs under the 3-hour trans-Tasman flight window and MEAA-Equity NZ reciprocal credentialing.