SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your New Zealand project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. New Zealand's world-renowned creative sector—anchored by Weta Workshop in Wellington—gives top talent for immersive technology and visual effects.
Here is the short of it. We connect you with AR production pros across Wellington and Auckland who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
Augmented Reality Production on New Zealand's Real-Time Pipeline
Here is how this works in practice. Our AR production capacity in New Zealand draws on the Wellywood real-time pipeline (Stone Street Studios, Park Road Post, and Wētā FX) plus Kumeu Film Studios and Auckland Film Studios in Auckland.
Here is how this works in practice. Standard AR toolchains run Unreal Engine 5.4+, Unity URP/HDRP, Niantic Lightship for outdoor large-scale, Snap Lens Studio and Meta Spark for social sites delivery, and the 8th Wall WebAR runtime. Wellington's VFX sector anchors a deep R&D-grade AR talent pool.
Here is the short of it. NZ AR projects span Tourism New Zealand '100% Pure NZ' brand activations (anchored on Hobbiton, Aoraki, Milford Sound, Rotorua geothermal, Bay of Islands Treaty heritage), Auckland Unlimited and WellingtonNZ city-experience apps, Te Papa museum AR layers in Wellington, and immersive iwi storytelling commissioned through Te Puni Kōkiri (Māori Development) and Manatū Taonga (Ministry of Culture & Heritage).
Here is the short of it. Required iwi/hapū consultation under Te Tiriti o Waitangi governs all AR experiences featuring marae, taonga, or sacred sites — specific Tongariro (Ngāti Tūwharetoa), Aoraki (Ngāi Tahu), and Hobbiton (Ngāti Hauā). We integrate NZSPR 20% international rebate + possible 5% uplift records through the New Zealand Film Commission, the extra 5% NZ-content post-prod uplift where AR finishing stays domestic, and WorkSafe NZ + ACC universal accident cover across all shoot days. Cross-border R&D joint work with Sydney's AR/VR cluster runs under the 3-hour trans-Tasman flight window and MEAA-Equity NZ reciprocal credentialing.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for New Zealand landmarks?
Yes, New Zealand's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in New Zealand that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.