Unit Publicists
Pro unit publicists creating compelling publicity content for your New Zealand \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In New Zealand, publicists handle the local New Zealand media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Asia-Pacific and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with New Zealand unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Auckland and Wellington, Queenstown, Christchurch, and Rotorua, skilled in managing press campaigns for features, series, and branded content shooting across New Zealand.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across New Zealand's varied filming locations, from Auckland to Wellington, Queenstown, Christchurch, and Rotorua.
02.
Asia-Pacific Media Network
Unit publicists with set up relationships across New Zealand and Asia-Pacific media. They know the needs of Asia-Pacific outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with New Zealand and global entertainment media. We help secure coverage and manage press access effectively for shoots in New Zealand.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on New Zealand sets.
On Location
Unit publicists — NZ Herald, Stuff, RNZ, TVNZ, Three, Metro Auckland, NZIFF placement
Here is how this works in practice. Our unit publicists handle EPK (electronic press kit) shooting and editorial, on-set still photography (pro unit stills photographers running Sony A7R V / Canon R5 Mk II camera bodies), press junket planning, embargo running, and screening / premiere event planning across NZ media outlets. NZ Herald (Auckland), Stuff.co.nz (national), RNZ (Radio New Zealand), TVNZ (Television The country), Three (Discovery NZ), Sky NZ, Maori Television / Whakaata Māori, Metro Auckland magazine, Listener (Stuff Listener), and reciprocal global press. Festival placement runs NZIFF (The country Global Film Festival — since 1969, Auckland / Wellington / Christchurch / Dunedin), Doc Edge Festival, Show Me Shorts, and the Wairoa Maori Film Festival with Sundance / Cannes / Venice / Toronto / Berlin reciprocal submissions through SPADA-attached publicists. Premieres run the The capital Embassy Theatre (LOTR premiere venue 2001-2003), Auckland's Civic Theatre, Christchurch's Hoyts EntX, and Dunedin's Rialto Cinema.
Here is the short of it. Tourism New Zealand 100% Pure leverage is built into unit-publicist strategy. Hobbiton Matamata tourist heritage (600,000+ visitors per year), the Weta Cave studio tour (Miramar Wellington), and the LOTR / Hobbit / Avatar / Power of the Dog film-tourism economic flow into Queenstown, Glenorchy, Wanaka, Mackenzie Country, and Tongariro. Unit-publicist briefings have Te Reo Māori (official since 1987. Māori Language Act 1987) media-handling protocols with kaumātua liaison for iwi co-productions, Pasifika community media networks (Samoan, Tongan, Cook Islands Māori, Niuean), and NZ Sign Language press lodging. SPADA / DEGNZ contracts cover unit-publicist engagements with reciprocal IATSE 600 (PGA) / publicist guild standing for US co-pros. Privacy Act 2020 governs all talent visuals and embargo / under-NDA material. ACC universal accident cover protects unit-publicist crew on each shooting day. GST 15 percent applies on NZD invoicing.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in New Zealand?
Here is the breakdown. The unit publicist manages all publicity activities during production in New Zealand. This has setting up unit photography, producing EPK content, managing press relations with New Zealand and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in New Zealand, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across New Zealand. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our New Zealand set?
Here is what that looks like on the ground. Yes, we manage all aspects of press set visits in New Zealand including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our New Zealand unit publicists have experience with global media and set up with publicity teams worldwide. They bridge New Zealand media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.